Own The Conversation · 2026-02-18
What this video covers
This episode explores how to earn citations from large language models and why that signal now matters more than social metrics. You’ll see how topical authority is built for machines, not feeds, and how emerging data—such as new metrics from Bing—can guide an AI-first strategy. The video discusses shifts in the landscape, including agent platforms, industry moves around agent technology, and why traditional social media is losing effectiveness for discovery. It also touches on broader automation trends while keeping focus on the practical outcome: structuring content so LLMs can find, trust and cite your work. Expect examples of citation-led visibility and guidance on organising knowledge into retrievable clusters with clean taxonomy. Use this when reassessing marketing mix, measuring AI visibility, or preparing your site and Digital Twin for agent selection. If you want to be recommended by assistants rather than scrolled past in a timeline, this shows how to pivot towards machine-centred authority.
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