With AI Mode and AI Overviews changing how AI presents information, how can we tell if AI is actually using our Digital Twin rather than just pulling generic data?

AI Mode introduces a conversational, research-style layer in which AI can summarize or compare information, while AI Overviews provide contextual answers. To verify that AI is using your Digital Twin, look for retrieval signals that reference your approved pages and citations tied to your content. The strongest indicator is when AI responses rely on your own Q&A, Business Brain data and other controlled outputs rather than generic external sources. Maintain transparency about what your Digital Twin contains and track signals through dedicated reporting so you can distinguish genuine usage from broad data pull. Practical steps include running an AI Visibility Scan to identify gaps between your website content and what readers access, ensuring your Digital Twin has well-structured, retrievable facts, and using viewing/reporting to verify when AI references your content in responses. Remember, no process guarantees AI will always cite you, but it should improve the likelihood of accurate use of your knowledge base.