Who should control the knowledge inside the Business Brain?

The Business Brain is the organised knowledge foundation behind the Digital Twin. It contains the facts, explanations, Q&A, terminology and context needed to represent the business consistently. In OTC’s architecture the brain is not synonymous with a vector database. It can include deterministic pu…

The Public Brain contains information the business is happy for customers, search engines and AI systems to access: services, public policies, explanations, Q&A, locations, images and other approved facts. A Private Brain is for internal knowledge such as procedures, staff guidance, operational deta…

AI-readable information can become misleading if the underlying business changes. Prices, products, staff, opening hours, policies, inventory and service areas may all move. A Digital Twin therefore needs an update loop, not merely an impressive launch day. Stable knowledge can remain stable, while …

Vectors are excellent for finding semantically related material, but they are not the same thing as a controlled public source of truth. Deterministic JSON and published Q&A make it possible to inspect exactly what the business is saying, reproduce it across outputs and keep important facts consiste…