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What is the difference between a Public Brain and a Private Brain?

Business Brain · 2026-06-17

What is the difference between a Public Brain and a Private Brain?

The Public Brain contains information the business is happy for customers, search engines and AI systems to access: services, public policies, explanations, Q&A, locations, images and other approved facts. A Private Brain is for internal knowledge such as procedures, staff guidance, operational detail or sensitive material that should not be published. They can share an architecture without sharing permissions. A public Digital Twin can operate with only the public layer; a private layer is optional and separately controlled.

Supporting visual evidence
Business knowledge is often scattered across different places
Story Factory still from the new explainer about consolidating scattered business knowledge.
Related Own The Conversation video

Your Business Knowledge Is Scattered Everywhere? It's Time To Own The Conversation for AI Search

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