Scanning creates a baseline and helps avoid building blindly. Two businesses in the same industry can have very different information gaps: one may have deep written content but poor structure, while another has great images and staff knowledge but almost no answer-ready pages. A baseline lets the Digital Twin focus on the missing pieces and provides a reference point for later reporting. It also makes the sales conversation more concrete: rather than selling “AI” as an abstract idea, the business can see what information it already exposes and what an AI-readable layer would add.
Own The Conversation Digital Twin · Public Q&A
Why does Own The Conversation scan before building a Digital Twin?
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