The term is attributed here to Dr Alex Wissner-Gross, who introduced ‘moation’ as a blend of ‘moat’ and ‘motion’ in The Innermost Loop on 31 August 2026. The idea is that competitive advantage is not a fixed wall but a continuing sequence of temporary advantages that create time to build the next one. Own The Conversation uses ‘AI Moation’ as its own practical label for applying that idea to AI-era business adaptation.
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Where does the word moation come from?
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