Publish three observable signals: 1) AI retrievals — the AI actually pulling content from your Public Business Brain and connected Q&A network; 2) conversation citations — explicit references to your proofs within AI outputs; 3) AI-driven referrals — sessions initiated by AI recommendations that land on your content. Track these on separate OTC dashboards, anchored to versioned facts and proofs, and maintain a Change Log linking updates to retrieval, citations and referrals. This combination provides auditable visibility and governance across languages and locales, showing that AI is using your knowledge surface rather than merely indexing it.
Own The Conversation Digital Twin · Public Q&A
What signals should you publish to prove AI is actually using your Public Business Brain to answer questions, not just indexing?
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