Track AI-facing signals such as retrievals, conversation citations, and referral sessions that show AI is using your content. In OTC terms, the Digital Twin serves as the AI-readable knowledge layer behind your website, and success looks like AI retrieving and citing your approved material rather than merely visiting your site. Use these signals alongside reporting to understand how AI visibility translates into real-world outcomes, while keeping a clear distinction between website traffic and AI-driven engagement.
Own The Conversation Digital Twin · Public Q&A
What signals should we monitor to know if our Digital Twin is being used by AI to answer questions about our business?
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