Track signals that distinguish AI usage from simple indexing: conversation citations (AI referencing your content in answers), referral sessions (AI-driven visits from citations), and AI Overviews impressions. Separate these from crawler hits and general traffic in your reporting. Regularly run AI Visibility Scans to identify gaps between your Digital Twin and how AI surfaces it, ensuring you’re moving beyond mere indexing toward substantiated AI usage.
Own The Conversation Digital Twin · Public Q&A
What signals should we monitor to know if AI systems are actually using our Digital Twin for answers, not just indexing?
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