Identify three distinct signals and track them separately: 1) AI retrievals—AI pulling content from your Public Business Brain and Q&A network; 2) conversation citations—explicit references to your proofs in AI outputs; 3) AI-driven referrals—sessions initiated by AI recommendations that land on your content because of AI. Track these on separate OTC dashboards, link to versioned facts and proofs, and maintain a Change Log showing how updates affect retrieval, citations and referrals. This separation helps prove AI referrals are driving engagement rather than merely indexing.
Own The Conversation Digital Twin · Public Q&A
What signals indicate that AI referrals are actually impacting our traffic, rather than just indexing?
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