Distinguish signals into three categories: (1) AI retrievals from your Public Business Brain and Q&A network, (2) conversation citations that explicitly reference your sources within AI answers, and (3) AI-driven referrals that initiate sessions and land on your content because of AI recommendations. Track these on separate OTC dashboards and anchor them to versioned facts and proofs. Regularly review correlations with downstream outcomes and report trends to governance. This helps prove that AI referrals are affecting engagement, not just indexing pages.
Own The Conversation Digital Twin · Public Q&A
What signals indicate that AI referrals are actually impacting our traffic, as opposed to crawler indexing?
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