What should a business do with AI visibility reporting?

Where the infrastructure allows it, Own The Conversation reports the observable stages of AI-mediated discovery separately: technical discovery, recognised AI retrieval of useful business content, visible citation evidence captured through testing or platform output, identifiable AI referrals, subse…

Because they happen at different stages. Discovery means a system found a resource. Retrieval means it requested useful business content. Citation means a source was shown in an answer. Referral means a browser arrived from an identifiable AI service. A visit or click-through is human activity, and …

No. AI platforms do not expose every internal retrieval path, user interaction or downstream decision. Some traffic loses referrer information, some models use cached or indexed data, and a brand may be mentioned without generating a visit. That is why OTC reports what its own infrastructure can obs…

AI visibility reporting looks outward at discovery, retrieval, citations and referrals. Conversation reporting looks inward at the questions people ask the business’s own assistant or knowledge interface, the topics attracting interest and the gaps in the current knowledge. Together they close the l…