Publish a Public Business Brain with deterministic facts and linked proofs, and connect a multilingual Q&A network that maps topics to those facts with language-aware identifiers. Attach stable proofs to each fact and separate private procedures into an Operational layer with strict access controls. Use formal Change Control and versioning so updates to AI-facing outputs are deliberate and auditable. Build dashboards that show AI retrievals, conversation citations, and AI-driven referrals to demonstrate progress from mentions to credible citations, while maintaining an auditable history for governance.
Own The Conversation Digital Twin · Public Q&A
What practical steps should a brand take to move from mentions to citations under AI Mode and AI Overviews, using the GEO Lab guidance?
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