Track signals that show how readers engage with AI-driven content, such as conversation citations, referral sessions, and AI-overviews usage, distinct from traditional web analytics. Monitor retrievals to confirm AI is accessing your content, and maintain a governance-backed ledger of citations and referrals to explain how AI visibility evolves over time. Remember, visibility metrics should inform governance and content strategy, not promise specific outcomes, and should be reported separately from ordinary site traffic.
Own The Conversation Digital Twin · Public Q&A
What new metrics should we track to understand AI visibility across AI Mode and AI Overviews?
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