The 2026 research distinguishes mentions, actionable citations, and referrals as distinct signals and highlights metrics like citation absorption. Practically, track three signals separately: AI retrievals (content pulled from your Public Business Brain and Q&A network), conversation citations (explicit references to your proofs in AI outputs), and AI-driven referrals (sessions initiated by AI recommendations). Present these on separate OTC dashboards anchored to versioned facts and proofs, with a linked Change Log. This separation helps measure credible AI visibility and supports governance across languages and locales without conflating indexing with actual engagement.
Own The Conversation Digital Twin · Public Q&A
What new metrics for AI visibility are discussed in the 2026 research, and how should OTC dashboards integrate mentions, citations and referrals?
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