What minimum information should the Business Brain contain to start generating reliable AI responses?

The Business Brain should separate stable facts (approved public knowledge) from private operational data and link them in a navigable knowledge graph. Start with core offerings, locations, processes, and evidence such as case studies or documented results, plus clear statements of why you’re different. Establish freshness rules and a governance process so AI responses stay current, and ensure you can document citations or referrals. This baseline won’t guarantee outcomes, but it provides a robust, testable foundation for AI visibility and retrieval.