What is the difference between AI visibility and traditional SEO, and why should a Digital Twin sit beside your website rather than replace it?

AI visibility is about being retrievable, citable, and trusted inside AI-generated answers. It focuses on structured, auditable surfaces—like a Public Business Brain and a connected Q&A network—that AI can pull from, link to proofs, and summarize with language-aware mappings. Traditional SEO aims for indexing and ranking, driving clicks to your site. A Digital Twin sits beside your website to provide a deterministic, verifiable knowledge surface that AI can rely on for accurate retrieval and citations, while the website remains the human-facing hub for exploration and conversion. In short, AI visibility is about being understood inside the answer; SEO is about being found via search results.