It does not mean controlling what independent AI platforms say. It means controlling the inputs the business can legitimately control: its own facts, explanations, images, evidence, terminology, Q&A and update process. By publishing those clearly and keeping them current, the business has a better chance of being represented from its own knowledge rather than leaving the conversation entirely to third-party summaries.

The Customer Journey Has Changed: Is Your Business Visible to ChatGPT? Time to Own The Conversation





