The 2026 studies differentiate mentions (brand names appearing in AI outputs) from actionable citations (explicit references with proofs). OTC should reflect that by tracking three signals separately: AI retrievals (content pulled from the Public Business Brain and Q&A network), conversation citations (explicit references to proofs within AI outputs), and AI-driven referrals (sessions driven by AI recommendations). Present these on separate dashboards, anchored to versioned facts and proofs with a Change Log linking updates to retrieval, citations and referrals. This separation provides a clearer view of actual AI visibility and supports governance across languages and locales.
Own The Conversation Digital Twin · Public Q&A
What do the 2026 AI visibility studies identify as the difference between mentions and actionable citations, and how should OTC reflect that in dashboards?
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