If your AI Visibility Scan flags gaps in retrieval or citations, what concrete remediation steps should you take and how do you measure improvements over the next quarter?

Start by closing the identified gaps: add or strengthen Q&A entries that map to the missing topics, attach or update proofs, and ensure the content is properly linked from the Business Brain to the AI-facing outputs. Update the Control Centre with revised sources, re-run the scan, and set a quarterly cadence to monitor retrievability, citations, and referrals. Create a small experimentation plan: publish a targeted set of pages, track retrievals and citations for 90 days, and compare against the baseline to gauge improvement. Maintain governance so changes don’t disrupt existing citations, and keep the user-visible site separate from AI-facing knowledge.