If AI is using our Digital Twin across multiple questions, how can we attribute which location or product drove the AI's response and attach proofs?

Adopt a Location-Driven Attribution approach. Create a Response Attribution Map that ties each AI output to specific Q&A nodes, products or locations and the exact available informations (approved pages, datasheets, media). Tag location-specific pages with a location_id and ensure AI output includes explicit sources in its citations. Maintain an audit trail in the Control Centre showing which content was referenced and when it was updated. Measure attribution through OTC signals like retrievals, conversation citations, and referral sessions, and adjust governance so local updates stay aligned with the central Business Brain. This keeps AI-visible outcomes traceable while preserving centralized governance and local relevance.