Measure three distinct signals and track them separately: 1) AI retrievals — when the AI pulls content from your Public Business Brain and Q&A network; 2) conversation citations — explicit references to your sources within AI answers; and 3) AI-driven referrals — sessions initiated by AI recommendations that land on your materials. Keep these on separate dashboards and anchor them to versioned facts and proofs. This separation clarifies AI visibility and guides governance around multilingual and multi-brand outputs, without conflating indexing with actual AI-driven engagement.
Own The Conversation Digital Twin · Public Q&A
How should you measure AI referrals vs crawler indexing for brand AI visibility dashboards, and what signals should be tracked separately?
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