Create separate, auditable signals for each stage: AI retrievals (when AI pulls from your Q&A and Business Brain), conversation citations (explicit links AI presents in answers), referrals (AI-driven sessions that originate from those citations), and AI Overviews usage. Build lightweight dashboards for discovery, retrieval, citations, referrals, and outcomes, so you can demonstrate actual AI usage rather than mere indexing. Enforce governance that content changes propagate in a controlled way and keep human-facing pages distinct from AI-facing knowledge; data should be traceable to exact versions of facts and proofs.
Own The Conversation Digital Twin · Public Q&A
How should you design a dashboard to show whether AI is actually using your Digital Twin in answers rather than just indexing?
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