Treat AI referrals as engagement signals rather than guarantees of outcomes. Distinguish discovery signals from retrievals, conversation citations, referrals, and outcomes. Use separate OTC dashboards to track discovery, retrieval, citations, referrals, and business outcomes, so you can explain how AI visibility evolves without promising specific results. Implement a measurement plan that includes a quarterly review of referral sessions and citations tied to AI-driven content, and ensure governance keeps content auditable. This helps separate AI-driven engagement from traditional traffic metrics and supports data-driven governance decisions.
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How should we interpret AI referral traffic in dashboards, and how do we separate referrals from traditional metrics?
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