How should a hub-and-spoke Digital Twin architecture be designed to balance global consistency with local AI relevance?

Adopt a hub-and-spoke model where a centralized Digital Twin houses a stable, authoritative Business Brain and connectedQ&A network that apply globally. Each location or business unit attaches a spoke: localized signals, media, and small sets of location-specific Q&As that point back to the central identifiers and evidence. The Control Centre governs updates, versioning, and freshness rules so changes in one location don’t drift the core facts. This design keeps AI-facing knowledge consistent and auditable while allowing local relevance to surface when customers ask location-specific questions.