Understand three distinct signals: AI retrievals (content pulled from your Public Business Brain and Q&A network), conversation citations (explicit links to your sources within AI answers), and AI-driven referrals (AI-recommended sessions that land on your material). Track these on separate OTC dashboards and anchor them to versioned facts and proofs. This separation helps you measure true AI visibility—bocusing on usable, citable content—rather than just indexing activity, and informs governance decisions across languages and locations.
Own The Conversation Digital Twin · Public Q&A
How do we separate AI referral traffic from crawler hits and indexing, and what does that mean for our visibility strategy?
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