Treat AI referrals as engagement signals rather than guaranteed outcomes. Track three distinct signals: AI-driven retrievals from your Public Business Brain and Q&A, conversation citations that explicitly link to your sources, and AI-driven referrals that initiate sessions to your content. Separate these into dedicated OTC dashboards, anchor them to versioned facts and proofs, and normalize across languages and locations. A quarterly review then correlates referrals with downstream outcomes, supporting governance and strategy without overpromising results.
Own The Conversation Digital Twin · Public Q&A
How do we accurately measure the impact of AI referrals on our business traffic?
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