How do I know whether AI can actually find and understand my business?

You need evidence, not guesswork. Start with an AI visibility scan and the public business knowledge itself: can AI or search systems retrieve the right pages, are the important facts clear, are customer questions covered, and are machine-readable outputs available and consistent?

Then separate the signals. Discovery or retrieval shows that an AI system requested content. A visible citation is a stronger but different observation. An identifiable AI referral shows a human click-through from an AI service. None of those automatically proves a lead or sale.

AI visibility should be measured, not guessed. The useful report is the one that shows what can actually be observed and makes clear what cannot.

Supporting visual evidence