How can you tell if AI is actually using your Digital Twin for answers, rather than just indexing?

Look for observable signals that indicate AI is retrieving and citing your approved content, not merely visiting pages. Key signals include retrievals from your Q&A and Business Brain, explicit conversation citations linking to your material, and referral sessions driven by AI recommendations. Governance and reporting are essential: separate discovery, retrieval, citations, referrals, and eventual outcomes in your OTC dashboards so you can demonstrate meaningful AI usage rather than guesswork. Remember, visibility is about understanding and trust, not guaranteed ranking or a cookie-cutter result.