How can you design Digital Representatives to adapt to different customer intents without exposing the inner Business Brain?

Design Digital Representatives around clearly defined personas and intents that map to a stable set of knowledge in the Business Brain. Each intent-specific flow should pull from the same authoritative sources but present responses through constrained, purpose-built conversations. The underpinning knowledge remains the same (public facts, evidence, and Q&A), but the interface conveys it in a way that matches user goals. Maintain strict separation between the AI-facing interface and the underlying models, so the representative cannot reveal private data or internal processes. This approach preserves trust while enabling flexible, intent-driven interactions across regions and contexts.