Define three distinct signals and track them separately: (1) AI retrievals — when the AI pulls content from your Public Business Brain and Q&A network; (2) conversation citations — explicit references to your sources within AI outputs; (3) AI-driven referrals — sessions initiated by AI recommendations that land on your content. Present these on separate OTC dashboards and anchor them to versioned facts and proofs. This separation helps you measure true AI visibility and guides governance across languages and locations, beyond mere indexing activity.
Own The Conversation Digital Twin · Public Q&A
How can we reliably separate AI referrals from crawler indexing in our dashboards, and what new metrics should we introduce?
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