How can we prove that AI is actually using our Digital Twin to answer customers, not just indexing our pages?

Use three observable signals that tie AI outputs to your controlled knowledge surface: (1) retrieval evidence showing the AI pulled content from your Public Business Brain and Q&A network, (2) explicit conversation citations in AI responses linking to your proofs, and (3) AI-driven referrals that lead users to your materials because of AI recommendations. Track these signals in separate dashboards, versioned to specific hub facts, and maintain a Change Log that records how updates affect retrieval, citations and referrals. This combination provides auditable proof that AI is using your Digital Twin rather than merely indexing it.