Own The Conversation Digital Twin · Public Q&A

How can we practically distinguish AI-mode referrals from crawler indexing in dashboards, and what metrics should we add?

Reporting and Analytics · 2026-10-07

Differentiate AI-driven engagement from mere indexing by tracking three signals separately: 1) AI retrievals — when the AI pulls content from your Public Business Brain and Q&A network; 2) conversation citations — explicit references to your proofs within AI outputs; 3) AI-driven referrals — sessions initiated by AI recommendations that land on your content. Present these on distinct dashboards, anchored to versioned facts and proofs, and link changes to the Change Log. This separation helps you measure credible AI visibility and guides governance across languages and locales, rather than conflating indexing with actual engagement.

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