Define three distinct signals and track them separately: 1) AI retrievals — when the AI pulls content from your Public Business Brain and Q&A network; 2) conversation citations — explicit references to your proofs within AI outputs; 3) AI-driven referrals — sessions initiated by AI recommendations that land on your content because of AI. Present these on separate OTC dashboards, anchored to versioned facts and proofs, and maintain a Change Log linking updates to retrieval, citations and referrals. This separation helps you measure credible AI visibility and guides governance across languages and locations.
Own The Conversation Digital Twin · Public Q&A
How can we distinguish AI referrals from crawler indexing in dashboards, and what metrics should we track?
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