How can we attribute which location or product drove the AI's response and attach proofs?

Use a Location-Driven Attribution approach. Create a Response Attribution Map that ties each AI output to specific Q&A nodes, products or locations, with explicit sources (approved pages, datasheets, media). Tag location-specific content with a location_id and preserve an audit trail in the Control Centre showing what content was referenced and when it was updated. Measure attribution through OTC signals—retrievals, conversation citations, and referral sessions—and ensure governance aligns local updates with the central Business Brain. This maintains transparent, auditable AI visibility while preserving local relevance.