How can I measure AI visibility for my business across multiple AI engines beyond simple mentions?

AI visibility isn’t just about being seen; it’s about being retrieved, cited and trusted in AI answers. A practical approach is to track three signals separately: AI retrievals (when the engine pulls content from your Public Business Brain and Q&A network), conversation citations (explicit references to your proofs within AI responses), and AI-driven referrals (sessions started because an AI recommendation led users to your content). Build separate OTC dashboards for each signal, anchor them to versioned facts and proofs, and maintain a Change Log that records every update and its impact. This creates auditable visibility you can explain to stakeholders without conflating indexing with actual AI usage.