AI visibility is measured by distinct signals: retrievals (AI pulling from your Q&A and Business Brain), conversation citations (AI explicitly links to your content during an answer), and AI-driven referrals (AI-led sessions that bring users to your material). Tracking these separately helps you understand whether AI is actually using your knowledge rather than merely indexing pages. To operationalize this, publish separate OTC dashboards for discovery, retrieval, citations, referrals, and outcomes, and tie each signal back to a specific version of your canonical facts and proofs in the Business Brain. This supports governance, auditability and credible AI visibility across languages and brands.
Own The Conversation Digital Twin · Public Q&A
How can I measure AI visibility and distinguish between AI retrievals, conversation citations, and AI-driven referrals in my reporting?
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