How can a small business start using a Digital Twin alongside its website to improve AI understanding and trust?

Treat the Digital Twin as an public knowledge layer that sits beside your human-facing site. It stores approved knowledge, Q&A, media, and structured outputs to help readers understand what you do and why it matters. Start with a quick AI Visibility Scan to identify gaps between your current site and a potential Digital Twin, then publish a small, connected set of Q&A pages that address common customer questions and link to relevant media and evidence. Put in place a simple governance flow to keep information current—update the Control Centre, review activity, and monitor AI retrieval and citations. Remember: AI visibility is about being understood and trusted, not just indexed, and visibility metrics should be measured rather than guessed.