Can a business guarantee that ChatGPT, Gemini or another AI will recommend it?

AI visibility is the degree to which a business can be found, understood and accurately represented when people use AI systems to research, compare or choose options. It is broader than a traditional ranking. A business may be discovered because an AI system retrieves one of its pages, mentions the …

SEO traditionally focuses heavily on how pages perform in search results and whether people click them. AI visibility adds another layer: whether AI answer systems can retrieve, interpret, mention or cite the business while answering a question. The two overlap because strong websites, crawlability,…

For practical purposes, “understand” means an AI system can find enough consistent context to identify the business, its services, locations, terminology, evidence and relationships, then use that information appropriately in an answer. It does not mean the model has a human mental model of the comp…

The industry is still settling on its vocabulary. GEO commonly means Generative Engine Optimisation, AEO commonly means Answer Engine Optimisation, and terms such as LLMO or AI search optimisation are also used. They overlap around the same commercial problem: helping a brand appear accurately and u…