{"ai_json_enabled":true,"answer":"AI-readable information can become misleading if the underlying business changes. Prices, products, staff, opening hours, policies, inventory and service areas may all move. A Digital Twin therefore needs an update loop, not merely an impressive launch day. Stable knowledge can remain stable, while volatile knowledge should carry dates, sources or confirmation prompts where appropriate. The aim is to make \u201ccurrent enough to trust\u201d part of the operating process.","answer_source":"approved_otc_foundation","category":"Business Brain","category_slug":"business-brain","confidence":"approved_otc_foundation","created_at":"2026-06-19T06:43:00Z","date_published":"2026-06-19","display_date":"2026-06-19","editor_images":[],"editor_media_build":"","editor_videos":[],"id":"qa-00024-why-does-freshness-matter-in-business-","image_ids":[],"image_url":"","json_url":"/answer/why-does-freshness-matter-in-business-ai-knowledge.json","last_updated":"2026-09-03T06:25:00Z","publish_status":"published","published_at":"2026-06-19T06:43:00Z","question":"Why does freshness matter in business AI knowledge?","question_intent":"implementation","rss_enabled":true,"schema_enabled":true,"site_key":"owntheconversationonline","slug":"why-does-freshness-matter-in-business-ai-knowledge","source":"otc_foundation","source_record_ids":[],"source_type":"otc_foundation","source_urls":["https://www.owntheconversation.com/"],"status":"published","tags":["business-brain","otc_foundation","flagship","connected_followup"],"updated_at":"2026-09-03T06:25:00Z"}