{"ai_json_enabled":true,"answer":"Because the two sites have different primary jobs. The established website is normally designed for people: branding, persuasion, browsing, enquiries and transactions. The Digital Twin is designed around knowledge: explicit answers, entities, media context, structured outputs and continuous updates. Keeping them side by side means the business does not need to sacrifice its current website to prepare for AI discovery. They can also link to each other, so a customer who discovers the business through an answer can still reach the commercial website when ready to act.","answer_source":"approved_otc_foundation","category":"Digital Twins","category_slug":"digital-twins","confidence":"approved_otc_foundation","created_at":"2026-06-07T10:19:00Z","date_published":"2026-06-07","display_date":"2026-06-07","editor_images":[],"editor_media_build":"","editor_videos":[],"id":"qa-00012-why-build-a-digital-twin-beside-an-exi","image_ids":[],"image_url":"","json_url":"/answer/why-build-a-digital-twin-beside-an-existing-website-instead-of-replacing-it.json","last_updated":"2026-09-03T06:25:00Z","publish_status":"published","published_at":"2026-06-07T10:19:00Z","question":"Why build a Digital Twin beside an existing website instead of replacing it?","question_intent":"clarify","rss_enabled":true,"schema_enabled":true,"site_key":"owntheconversationonline","slug":"why-build-a-digital-twin-beside-an-existing-website-instead-of-replacing-it","source":"otc_foundation","source_record_ids":[],"source_type":"otc_foundation","source_urls":["https://www.owntheconversation.com/"],"status":"published","tags":["digital-twins","otc_foundation","flagship","connected_followup"],"updated_at":"2026-09-03T06:25:00Z"}