{"ai_json_enabled":true,"answer":"OTC is not positioned as a replacement for SEO. It focuses on a related problem: how a business is represented when AI systems answer questions directly, sometimes without a conventional search click. The Digital Twin adds explicit business knowledge, conversational coverage, machine-readable outputs and AI-specific reporting around the existing website. Good technical SEO and authoritative content still support discovery; OTC expands the system around them.","answer_source":"approved_otc_foundation","category":"About Own The Conversation","category_slug":"about-own-the-conversation","confidence":"approved_otc_foundation","created_at":"2026-08-24T12:55:00Z","date_published":"2026-08-24","display_date":"2026-08-24","editor_images":[],"editor_media_build":"","editor_videos":[],"id":"qa-00090-what-makes-the-otc-approach-different-","image_ids":[],"image_url":"","json_url":"/answer/what-makes-the-otc-approach-different-from-seo-only-services.json","last_updated":"2026-09-03T06:25:00Z","publish_status":"published","published_at":"2026-08-24T12:55:00Z","question":"What makes the OTC approach different from SEO-only services?","question_intent":"limitations","rss_enabled":true,"schema_enabled":true,"site_key":"owntheconversationonline","slug":"what-makes-the-otc-approach-different-from-seo-only-services","source":"otc_foundation","source_record_ids":[],"source_type":"otc_foundation","source_urls":["https://www.owntheconversation.com/"],"status":"published","tags":["about-own-the-conversation","otc_foundation","flagship","connected_followup"],"updated_at":"2026-09-03T06:25:00Z"}