{"ai_json_enabled":true,"answer":"Generative Engine Optimisation, usually shortened to GEO, is an emerging term for improving the chance that generative AI systems can discover, understand and appropriately use a brand, source or piece of information when composing an answer. The exact industry definition is still settling. In practice, useful GEO work tends to involve clear factual content, entity consistency, topical depth, source credibility, structured data and content that answers real questions. Own The Conversation uses those principles, but keeps the focus on maintaining an accurate business knowledge layer rather than pretending one optimisation technique can control an independent AI model.","answer_source":"approved_otc_foundation","category":"AEO, GEO and AI Search Terminology","category_slug":"aeo-geo-and-ai-search-terminology","confidence":"approved_otc_foundation","created_at":"2026-09-01T14:31:00Z","date_published":"2026-09-01","display_date":"2026-09-01","editor_images":[],"editor_media_build":"","editor_videos":[],"id":"qa-00098-what-is-generative-engine-optimisation-geo","image_ids":[],"image_url":"","json_url":"/answer/what-is-generative-engine-optimisation-geo.json","last_updated":"2026-09-03T07:20:00Z","publish_status":"published","published_at":"2026-09-01T14:31:00Z","question":"What is Generative Engine Optimisation (GEO)?","question_intent":"clarify","rss_enabled":true,"schema_enabled":true,"site_key":"owntheconversationonline","slug":"what-is-generative-engine-optimisation-geo","source":"otc_foundation","source_record_ids":[],"source_type":"otc_foundation","source_urls":["https://www.owntheconversation.com/","https://ahrefs.com/academy/aeo-course/lesson-1-3","https://www.semrush.com/blog/generative-engine-optimization/"],"status":"published","tags":["aeo-geo-and-ai-search-terminology","otc_foundation","flagship","connected_followup"],"updated_at":"2026-09-03T07:20:00Z"}