{"ai_json_enabled":true,"answer":"The terms overlap, but they are not identical. SEO is the broad discipline of improving discoverability in search. AEO usually refers to structuring content so answer engines can extract a clear response to a question. GEO is commonly used for work intended to improve how a brand or source is understood and surfaced in generative AI answers. LLM optimisation is a looser umbrella phrase for improving how large language model systems can retrieve, interpret and represent information. Own The Conversation uses AI visibility as the outcome-oriented term: can the business be found, understood, retrieved, cited or referred to in AI-mediated discovery? The labels will continue to evolve, so the practical work matters more than arguing over one acronym.","answer_source":"approved_otc_foundation","category":"AEO, GEO and AI Search Terminology","category_slug":"aeo-geo-and-ai-search-terminology","confidence":"approved_otc_foundation","created_at":"2026-08-30T10:07:00Z","date_published":"2026-08-30","display_date":"2026-08-30","editor_images":[{"alt":"Supporting visual for: What do AEO, GEO, LLM optimisation and AI visibility actually mean?","description":"Supporting visual context for this Own The Conversation Digital Twin answer: What do AEO, GEO, LLM optimisation and AI visibility actually mean?","url":"https://images.owntheconversation.com/story-factory/generated-stills/supplyonlystoryimages/bff06d26/scene_008_AI_Visibility_For_Marketing_Agencies.jpg"}],"editor_media_build":"flagship_v5_rich_media","editor_videos":[{"description":"Related Own The Conversation video explainer selected for this answer.","embed_url":"https://www.youtube.com/embed/xTQFl_l-dok","title":"Unlocking AI's Power: Why Your Business Needs To Be Cited & Recommended to Own The Conversation","url":"https://www.youtube.com/watch?v=xTQFl_l-dok"}],"id":"qa-00096-what-do-aeo-geo-llm-optimisation-and-ai-visibility","image_ids":[],"image_url":"","json_url":"/answer/what-do-aeo-geo-llm-optimisation-and-ai-visibility-actually-mean.json","last_updated":"2026-09-03T07:20:00Z","publish_status":"published","published_at":"2026-08-30T10:07:00Z","question":"What do AEO, GEO, LLM optimisation and AI visibility actually mean?","question_intent":"foundation","rss_enabled":true,"schema_enabled":true,"site_key":"owntheconversationonline","slug":"what-do-aeo-geo-llm-optimisation-and-ai-visibility-actually-mean","source":"otc_foundation","source_record_ids":[],"source_type":"otc_foundation","source_urls":["https://www.owntheconversation.com/","https://ahrefs.com/academy/aeo-course/lesson-1-3","https://www.semrush.com/blog/generative-engine-optimization/"],"status":"published","tags":["aeo-geo-and-ai-search-terminology","otc_foundation","flagship","root_question"],"updated_at":"2026-09-03T07:20:00Z"}