{"ai_json_enabled":true,"answer":"You need evidence, not guesswork. Start with an AI visibility scan and the public business knowledge itself: can AI or search systems retrieve the right pages, are the important facts clear, are customer questions covered, and are machine-readable outputs available and consistent?\n\nThen separate the signals. Discovery or retrieval shows that an AI system requested content. A visible citation is a stronger but different observation. An identifiable AI referral shows a human click-through from an AI service. None of those automatically proves a lead or sale.\n\nAI visibility should be measured, not guessed. The useful report is the one that shows what can actually be observed and makes clear what cannot.","answer_source":"approved_otc_brand_framework","category":"Reporting and Analytics","category_slug":"reporting-and-analytics","confidence":"high","created_at":"2026-09-04T01:17:43+00:00","date_published":"2026-09-04","display_date":"2026-09-04","editor_images":[{"alt":"AI Visibility Scan report example","description":"Existing Bunny OTC report screenshot used as real evidence for AI visibility measurement and review.","source":"existing_bunny_master_media_catalog","url":"https://images.owntheconversation.com/OTC-admin-image-examples/otc-ai-visibility-scan-report-preview-black-mountain.png"}],"editor_media_build":"existing_bunny_media_cleanup_v17a","editor_videos":[{"description":"Related Own The Conversation video explainer selected for this answer.","embed_url":"https://www.youtube.com/embed/vtSK0Otve6U","title":"The Own The Conversation AI Citation System - EXPLAINED","url":"https://www.youtube.com/watch?v=vtSK0Otve6U"}],"id":"brand-v16-008","image_ids":[],"image_url":"https://images.owntheconversation.com/OTC-admin-image-examples/otc-ai-visibility-scan-report-preview-black-mountain.png","json_url":"/answer/how-do-i-know-whether-ai-can-actually-find-and-understand-my-business.json","last_updated":"2026-09-04T01:31:43+00:00","publish_status":"published","published":true,"published_at":"2026-09-04T01:17:43+00:00","question":"How do I know whether AI can actually find and understand my business?","question_intent":"natural_ai_search_question","rss_enabled":true,"schema_enabled":true,"site_key":"owntheconversationonline","slug":"how-do-i-know-whether-ai-can-actually-find-and-understand-my-business","source":"approved_brand_message_v16","source_record_ids":[],"source_type":"approved_brand_message_v16","source_urls":[],"status":"active","tags":["AI reporting","AI retrieval","citations","referrals","OTC brand message","AI visibility"],"updated_at":"2026-09-04T01:31:43+00:00"}